B2B Marketing Manager

KEY RESPONSIBILITIES

1. Lead Generation

• Drive inquiries and online purchases of our services, primarily through online advertising, webinars, and content
• Own funnel and conversion (CV) design aligned to the customer's buying journey — from content planning through data analysis
• Partner with the Product team to build and operate CRM integration, lead cleansing, and nurturing.

2. Product Marketing

• Communicate product features and updates Count of qualified leads generated in the

to customers — primarily via email, webinars, and content adoption and usage.

• Ensure customers correctly understand the value of new features and updates.
• Deliver ongoing updates to both new and existing customers, contributing to retention

3. Budget Management & Performance Measurement

• Design the marketing budget and targets (KGI/KPI) by working back from LTV.
• Analyze conversion rates at each funnel stage and decide the right actions and budget allocation to resolve bottlenecks.

4. Stakeholder Management

• Work with the Sales team to understand customer needs and insights, and reflect them in marketing initiatives.
• Work with the Product team to understand product capabilities, and reflect them in marketing initiatives.
• Manage one team member (primarily responsible for hands-on work such as content production and ad operations).

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Product Marketing or a related field.
• Over 5 years of relevant experience in Product Marketing, Content Marketing, Digital Marketing, B2B Marketing, or a related role.
• Professional working proficiency in both Vietnamese and English.
• Core Competencies
• o Logical thinking: Able to reason from problem definition to solution — not tactics-first — and to explain and align with stakeholders inside and outside the company.
• o Problem discovery: Able to go directly to customers to confirm their needs and insights, and to identify the essential problem.
• o Data analysis: A solid foundation in data analysis, centered on funnel and LTV analysis, and comfortable using data systems such as CRM.
• o Content marketing: Able to plan content and creative that clearly communicate value to users.
• Preferred Experience & Skills
• o Marketing experience in web products, B2B/SaaS, or marketplace domains
• o Experience producing content such as webinars and web articles
• o Experience managing advertising budgets and measuring performance
• o Experience collaborating with product development teams
• o Hands-on experience operating MA/CRM tools