Social Media Officer

• Work location: Ring Road 4, Quarter 4, Thoi Hoa Ward, Ho Chi Minh City (former address: Ben Cat City, Binh Duong).
• Working time: Mon - Fri, from 8:30 AM to 4:30 PM.

What we offer

• Salary range from 22 ml – 35 ml gross ; Performance- and seniority-based salary increases
• Social insurance from the first month; 24/7 accident insurance (DBV)
• 12 days annual leave, 3 days fully paid sick leave; holiday and Tết bonuses up to 7ml per year
• Career development and professional training opportunities
• University-provided laptop; clothes allowance up to 1,2 ml per year
• Free daily shuttle bus from the center of HCM city to VGU campus

Responsibilities

The duties and responsibilities of the Social Media Officer are included but not limited to

Develop, implement and manage VGU's social media strategy and daily to quarterly content calendar across all relevant platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Zalo OA, Threads,...), tailoring content and tone to each platform and audience, aligning with the student recruitment funnel

Create engaging authentic and platform-native content (Reels, TikTok, YouTube), plus carousels, stories, photos, livestreams and text posts - that tells VGU's story through real students, lecturers and alumni voices that align with the university brand voice and marketing objective

Turning relevant trends, formats and sounds into on-brand content quickly and responsibly

Apply generative AI and automation tools responsibly in the content workflow (ideation, drafting, Vietnamese/English localization's, captions and subtitles, image/video editing, reporting)

Usage of human reviews for accuracy, tone, copyright and brand safety which are in line with VGU's AI-use and disclosure guidelines

Schedule and publish content in a timely and consistent manner using social media management tools (e.g., Meta Business Suite and scheduling platforms)

Optimize posting times, captions, keywords, hashtags and subtitles/alt-text for social search, discoverability and accessibility

Manage day-to-day community engagement and social customer care

Respond to comments, messages, (Messenger, Instagram, TikTok, Zalo OA) and enquiries in a professional friendly and timely manner within the agreed response time

Maintain FAQ/quick-reply libraries and chatbot scripts

Hand over qualified enquiries to Admissions/Student Recruitment and log them in the lead tracker or CRM

Monitor and listen to social media channels for brand mentions, sentiment, industry and student trends and peer-university/competitor activity

Detect emerging issues early and crisis-communication protocol

Track, analyze and report social media performance using native analytics

Deliver weekly snapshots and monthly/quarterly reports with clear insights and recommendations

Run A/B tests and test-and-learn experiments to continuously optimize content and strategy

Support paid social and performance campaigns (boosted posts, lead ads, retargeting) together with Marketing and Student Recruitment

Prepare creative, copy and audience suggestions and monitor results within the approved budget

Develop and maintain social media guidelines and best practices for the organization - brand voice and visual identity - community and moderation rules - crisis playbook - copyright and image-consent rules - personal data protection and responsible AI use - coach faculty/department content contributors

Stay up-to-date with the latest social media trends, platform algorithm and policy changes, formats, tools and technologies

Test new ideas on a small scale and share learnings with the team (e.g., monthly trend brief)

Attend student recruitment activities or events (e.g., Open Day, campus tours, education fairs, orientation, webinars) and produce real-time coverage (live-streams, stories, short videos, photos) for social channels

Assist in student recruitment tasks like consulting, customer service, admission-season campaigns, Q&A livestreams/webinars with students and lecturers,..

What we look