Performance Media & Content Excellence Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Job Purpose

Lead Digital Commerce content excellence and performance media strategy to accelerate business growth across eCommerce platforms. This role is responsible for driving content quality, e-merchandising excellence, and performance media execution across consideration and conversion touchpoints, while partnering closely with Brand teams to deliver a seamless full-funnel digital experience.

Key Responsibilities

1. Content Excellence & Consumer Journey

• Lead DCom content excellence across e-merchandising, affiliate, and livestream content.
• Drive social content and video excellence across owned, creator, and commerce channels.
• Optimize consumer journey to improve engagement and conversion.

2. Performance Media

• Own consideration and conversion media strategy and execution.
• Optimize media investments, ROAS, traffic quality, and conversion performance.
• Partner with agencies and platforms to identify growth opportunities and drive continuous improvement.

3. Digital Marketing Collaboration

• Partner with Brand teams to develop integrated full-funnel activation plans.
• Drive alignment across ATL, social, affiliate, content, and livestream initiatives.
• Ensure Digital Commerce priorities are embedded in brand plans and launches.

KPI's

• GMV Growth
• Media Efficiency (ROAS)
• Conversion Rate
• Content & Social Excellence
• E-merchandising Excellence

Key Qualifications

• 5+ years in Digital Marketing, Performance Media, eCommerce, or Digital Commerce.
• Strong experience in performance marketing, content optimization, and analytics.
• Proven stakeholder management and cross-functional collaboration skills.
• Data-driven mindset with strong execution excellence.
• Preferred: Hands-on experience owning total eCommerce performance media from the Brand side, covering strategy, investment planning, execution, and ROI optimization.
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