Senior Creative Content Executive

Job Summary

The Senior Creative Content Executive plays a key role in defining our premium education brand and driving business performance for our English Language Teaching (ILA) programs. In this position, you will build a robust professional career through comprehensive content creation, encompassing both performance-driven campaigns and brand-building initiatives across online and offline channels. As a senior member of the creative team, you will also share your expertise to naturally support and guide junior team members, helping to elevate the overall quality and efficiency of our content output.

Responsibilities

• Drive Content Campaigns (Project Management): Plan and execute content marketing campaigns from A to Z. Independently manage your own timelines, collaborate effectively with cross-functional teams (Design, Performance) and external agencies, ensuring all content is delivered smoothly and on schedule.
• Strategic Content Creation: Produce high-quality, versatile content for both Branding (PR, brand stories) and Performance (digital/traditional ads). Go beyond simply "writing a post" by understanding the business brief to propose creative angles that effectively generate leads and build brand trust.
• Video Content Execution: Develop creative hooks and compelling scripts for performance videos (Facebook, TikTok, Zalo). Provide clear creative briefs to the production team and follow through to ensure the final video matches your initial vision and objectives.
• Performance Tracking & Optimization: Keep track of how your content performs against key metrics (KPIs). Proactively use these data-driven insights to adjust your content angles, run A/B tests, and optimize future campaigns.
• Visual Coordination: Partner closely with designers to conceptualize visual layouts that complement your writing, ensuring all outputs strictly maintain ILA's premium brand identity.
• Team Support & Workflow Coordination: Act as a reliable support for the Manager by helping to coordinate the team's daily workflow. Work closely with junior members by sharing your practical experience, reviewing content, and providing friendly guidance to help them grow and maintain the team's overall quality.

• Passion about the education industry.
• You are creative by nature with words and intuitively know which forms of visuals can best deliver the message.
• You have a strong ability to translate a communication brief into creative ideas & execution that delivers concrete business objectives.
• Your creative style is positive, insightful, and “out of the box.”
• You can work both independently and collaboratively in a fast-paced environment.
• You have experience with all media channels (online & offline) and various creative formats.
• AI-Savvy: You are highly proficient in leveraging AI tools (such as ChatGPT, AI design/video generators, etc.) to optimize workflows, generate creative hooks, and enhance overall content production efficiency. You view AI not just as a trend, but as an essential, daily collaborative tool to maximize your output quality and speed.
• At least +5 years of experience in marketing, copywriting, content creation, or other creative fields, 1 – 2 year working experience in the same role
• High responsibly and committed and be able to produce good quality content often to tight deadlines
• Flexible and easy to adapt in different environment
• Strong in logical thinking, critical thinking, brainstorming
• Being solutions-oriented, and supportive in finding solutions to unexpected challenges
• Strong in both concept-generation and must be clear, concise, and grammatically correct copy.
• Direct experience in digital and social content creation, having a background of working in education is a plus.
• Working experience in Agencies is an advantage

Strong command in communication in both English and Vietnamese languages.