Consumer Banking Digital Marketing Staff (Senior)

• Campaign Formulating & Execution: Plan, implement, and oversee integrated product marketing campaigns to achieve growth targets for digital loan product.
• Marketing & KOL Collaboration: Define brand voice and content strategy; spearhead influencer (KOL/Micro-influencer) partnerships and community-driven social content to maximize brand exposure for Consumer Banking.
• Budget Management: Formulate, allocate, and manage the product...

1. Professional Requirement:

• Proven record in managing multi-channel large-scale product marketing campaigns from concept to execution..
• Advanced skills in financial modeling for budget planning, performance tracking, and agency negotiation.
• Stellar communication, storytelling, stakeholder management, and interpersonal skills.

2. Education:

• Bachelor's degree in communication, business management, or a related field.

3. Work Experience:

• 8+ years of professional...