Associate Performance Media Manager

PURPOSE

• Drive conversion and shopper engagement through best-in-class content and affiliate activation.
• Drive qualified traffic and maximize media investment efficiency.

SCOPE

Financial

• Manage annual eCommerce performance media budget and affiliate investment for key platforms (Shopee, TikTok Shop, Lazada).
• Optimize media spending efficiency to maximize ROAS and sales contribution.

Non-Financial

• Drive traffic, conversion and shopper engagement across eCommerce channels.
• Manage relationships with media agencies, affiliate partners and platform representatives.
• Support eCommerce growth targets through data-driven performance optimization.

AREAS OF RESPONSIBILITY

1. Performance Media

• Manage platform ads (Shopee Ads, Sponsored Solutions, TikTok Ads)
• Plan and optimize always-on and campaign media investments
• Monitor ROAS and conversion performance
• Work closely with agencies on media execution
• Analyze shopper funnel and recommend optimizations
• Support sales targets through performance marketing

2. Content & Affiliate

• Manage PDP content and store merchandising
• Develop eCommerce-specific content plans
• Manage affiliates/KOCs/KOLs
• Coordinate livestream and affiliate campaigns
• Optimize product pages based on shopper insights
• Monitor affiliate performance and content effectiveness

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Digital Marketing or related fields.
• 3-5 years of experience in Performance Marketing, eCommerce Media, Digital Marketing or related roles.
• Hands-on experience managing paid media campaigns on Shopee, TikTok Ads, Meta Ads, Google Ads or similar performance platforms.

Specific Skills

• Strong analytical skills with the ability to interpret campaign and shopper performance data.
• Solid understanding of eCommerce ecosystem, digital media buying, attribution and conversion metrics.
• Project management and stakeholder management skills with the ability to work effectively across internal teams and external partners.
• Proficiency in Excel and reporting/dashboard tools.
• Strong communication & influencing skills in English and Vietnamese.