Marketing Intern Cá Chép Portfolio

1. Brand Campaign Execution

• Support the execution of brand campaigns and consumer activations.
• Coordinate with internal stakeholders and external agencies to ensure timely delivery of campaign assets.
• Assist in tracking campaign timelines, deliverables and post-campaign performance.

2. Fanpage Content Management

• Assist in managing content calendars across brand social media channels.
• Coordinate with agencies on content development, review, and scheduling.
• Ensure content compliance with brand guidelines and local regulations.

3. POSM Production

• Coordinate the development and production of POSM materials.
• Follow up with suppliers and agencies on artwork adaptation, quotation, production timelines, and delivery status.
• Support inventory tracking and distribution of POSM materials.

4. On trade event & Sponsorship Logistics

• Support the preparation and execution of sponsored On-trade events and brand activations.
• Coordinate logistics including materials, product allocation, vendor management...
• Assist with on-site event operations when required.
• Collect event results and recap materials after execution.

5. Competitor & Market Monitoring

• Monitor competitor activities, campaigns, product launches, and social media communications.
• Consolidate market intelligence and competitor updates into regular reports.

• Final-year student or fresh graduate in Marketing, Business, Communications, or related fields.
• Strong organizational and project coordination skills.
• Detail-oriented with good follow-up and multitasking abilities.
• Proficient in Microsoft PowerPoint and Excel.
• Good communication skills in English and Vietnamese.
• Passion for branding, marketing, digital content, and consumer insights.

What You Will Gain

• Hands-on experience managing premium spirits brands.
• Exposure to integrated marketing campaigns and brand building.
• Gain experience working across functions and managing external agency partners.
• Practical learning in brand management, consumer activation, content strategy...