CONTENT CREATOR EXECUTIVE

• Dept: MARKETING (COBI HOME LONG HAU)
• Location: Cobi Home Long Hau – Long Hau Industrial Park, Can Giuoc, Tay Ninh (formerly Long An). Company shuttle bus operates between District 7 Cobi Tower and Long Hau Industrial Park.

JOB SUMMARY

The Content Creator Executive is responsible for planning, filming, and editing short-form and long-form content for COBI Home Shopping Mall, COBI ACTIVE SPORT HUB, and other business divisions across Facebook, TikTok, Instagram, and YouTube. The role owns the content process end-to-end — from concept and scripting to filming, editing, publishing, and performance analysis — while actively leveraging AI tools to improve content quality and production speed.

JOB DESCRIPTION

1. Content Creation & Social Media Management (Main Responsibility)

• Plan and execute diverse content ideas for COBI Home Shopping Mall, COBI ACTIVE SPORT HUB, and other business divisions.
• Plan, produce, and manage content across Facebook, TikTok, Instagram, YouTube, and other relevant channels.
• Produce short-form content including Reels, TikTok videos, YouTube Shorts, social posts, promotional videos, event content, and lifestyle content.
• Develop content concepts, scripts, storyboards, captions, and creative direction aligned with campaign objectives.
• Create content tailored to each brand's positioning, target audience, and communication direction.
• Continuously monitor the latest social media trends, viral content formats, trending audio, content styles, and digital trends.
• Adapt current trends to fit COBI's brand identity and business characteristics.
• Ensure all content maintains consistent brand identity, tone of voice, visual quality, and key messaging.

2. Video Filming & Editing

• Independently plan and execute video shoots for social media, marketing campaigns, events, property/facility introductions, and promotions.
• Operate cameras, smartphones, lighting, microphones, gimbals, and other basic filming equipment.
• Film high-quality video content with attention to composition, lighting, framing, and storytelling.
• Edit short-form and long-form videos suited to various digital platforms.
• Enhance content quality using music, subtitles, transitions, sound effects, graphics, and other visual elements.
• Produce content quickly in response to events, promotions, and real-time social media trends.
• Systematically manage raw footage, filming materials, project files, and the content library.
• Collaborate with external videographers, photographers, designers, influencers, and production vendors as needed.

3. Content Planning & Marketing Campaign Support

• Support the development of monthly and campaign-specific content calendars.
• Collaborate with the Marketing team to translate marketing goals into creative content ideas.
• Produce content related to new property/facility launches, promotions, events, tenant activities, sports programs, co-working services, and other business activities.
• Support the creation of campaign content for online and offline marketing channels.
• Collaborate with Marketing, Leasing, Operations, and other relevant departments to gather information and develop suitable content.
• Actively participate in brainstorming sessions and propose new content ideas and creative concepts.
• Ensure content is produced and published according to schedule and campaign objectives.

4. AI & Digital Content Innovation

• Use AI tools to enhance content planning, ideation, research, scriptwriting, editing, image generation, video production, and overall work efficiency.
• Actively apply AI-based tools for content generation, visual development, AI voiceovers, subtitles, animation, and post-production.
• Continuously explore new technologies and digital tools to improve content quality and production speed.
• Build efficient AI-driven content production processes while maintaining brand consistency and content quality.
• Continuously learn and apply the latest AI and content production technologies to