Social Media & Digital Marketing Associate

About the Role

We are looking for someone who can own social media operations end to end and bring real digital marketing muscle to how we plan and promote product initiatives. This is a hands-on role that blends day-to-day content and community execution with the research and marketing judgment to shape what we say and when we say it.

Key Responsibilities

Social Media Operations

Manage day-to-day posting, scheduling, and community engagement across the company's social media channels.

Maintain a content calendar aligned with product milestones, campaigns, and company announcements.

Monitor engagement, respond to community activity, and escalate issues or opportunities as needed.

Track channel performance (reach, engagement, follower growth) and report on it regularly.

Digital Product Marketing

Support go-to-market messaging and launch campaigns for new product features and updates.

Coordinate with product and content teams to translate product updates into clear, audience-ready marketing material.

Plan and execute digital marketing initiatives (organic and paid) that support user acquisition and engagement goals.

Help shape positioning and messaging based on what is actually resonating with the audience.

Research & Market Insight

Conduct ongoing market and competitor research to identify trends, gaps, and opportunities.

Research audience behavior and preferences to inform content and campaign decisions.

Turn research findings into practical recommendations for marketing and product teams, not just reports.

Reporting

Provide a monthly written report on marketing/social performance and a summary of research findings.

Flag growth or engagement bottlenecks proactively, with a proposed next step.

• Demonstrated experience running social media operations for a brand, product, or platform.
• Experience in digital product marketing, supporting launches, campaigns, or go-to-market efforts, not just general social content.
• Strong research skills: comfortable running market, competitor, or audience research and turning it into a clear recommendation.
• Excellent written English; comfortable producing audience-facing copy.
• Familiarity with social media management and analytics tools.
• Comfortable working independently in a fast-paced, early-stage environment with shifting priorities.