Social Media & Community Specialist

RMIT Vietnam is looking for a creative, strategic and social-savvy Social Media & Community Specialist to shape how our brand shows up online, grow and engage our communities, and create content that connects with prospective students and parents across Facebook, TikTok, Instagram, Threads and emerging platforms.

In line with our current recruitment and selection guidelines, this role is open to Vietnamese candidates only. Expected start date: at the earliest available opportunity.

Portfolio requirement: Candidates should submit a portfolio demonstrating social media strategy, content planning, channel growth/community engagement and social content, clearly outlining their role and outcomes for selected examples.

WHY JOIN RMIT VIETNAM?

• At RMIT Vietnam, international exposure meets real-world impact through strong industry and government collaboration. Working at RMIT means building a meaningful career while creating impact in a high-performing environment.
• Further insight into our mission, impact and global connections is available in the RMIT Vietnam Profile.

WHAT WE OFFER

• Competitive remuneration VND package for candidates.
• 13th month bonus
• Private Health insurance for you and your family, plus Personal Accident Insurance
• Generous annual leave, sick leave, volunteer leave and public holidays (Christmas and Tet Holidays)
• Professional development and career advancement
• Access to state-of-the-art facilities and resources
• A vibrant and diverse campus life and more!

POSITION SUMMARY

The Social Media & Community Specialist is responsible for developing and leading RMIT Vietnam’s social media strategy and audience growth across platforms including Facebook, TikTok, Instagram, Threads and emerging social channels.

The role leads the development of engaging, audience-relevant content and social experiences that build brand love, brand consideration and meaningful relationships with prospective students and parents. The role uses audience insights, social listening, platform trends and performance data to shape channel strategy, content direction and continuous optimisation. You will also build and manage a network of content contributors, providing direction, coaching and governance to ensure a consistent, high-quality RMIT social presence.

The role works closely with Marketing, Schools and other internal stakeholders to identify opportunities to strengthen RMIT’s presence and relevance in social conversations, while ensuring all activity is aligned with the RMIT brand and broader marketing objectives.

Key Accountabilities summary

Social media strategy & channel growth

• Develop and execute RMIT Vietnam’s social media strategy across Facebook, TikTok, Instagram, Threads and emerging platforms, with a focus on brand love, consideration, audience growth and engagement.
• Define channel priorities, content pillars and growth opportunities based on audience insights, trends and performance data.

Social content planning & creation

• Lead and develop social content plan, build content direction and initiate ideas for social channels
• Execute the aligned content plan, producing content from written to video formats
• Ensure content is relevant to priority audiences and aligned with RMIT’s brand, campaigns and broader marketing objectives.

Community engagement & social listening

• Build meaningful relationships with prospective students and parents through proactive community engagement and social conversations.
• Monitor and generate social conversations, evaluate audience sentiment and emerging trends to identify brand opportunities and manage potential issues.

Performance & optimisation

• Monitor channel and content performance, audience behaviour and competitor activity, translating insights into recommendations to improve reach, engagement and channel growth.
• Test new formats, creative approaches and platform opportunities to continuously optimise performance.

Contributor network & collaboration

• Build and coordinate a

Key Selection Criteria

• 4+ years' experience in social media, digital content or a related field, with demonstrated experience developing and executing social media strategies across multiple platforms.
• Strong experience in social channel strategy, audience growth, community engagement and platform-specific content, particularly Facebook, TikTok, and emerging platforms.
• Strong creative storytelling through copywriting and short-form video content creation, with a portfolio demonstrating high-quality social content and successful campaigns or channel initiatives.
• Demonstrated ability to use social media analytics, audience insights and trends to optimise content and channel performance.
• Experience coordinating, coaching or managing content contributors, creators, agencies or cross-functional teams.
• Strong stakeholder management, communication, organisation and prioritisation skills, with the ability to manage multiple channels and priorities in a fast-paced environment.
• Appointment to this position is subject to passing mandatory check.
• Ability to display appropriate behaviours in line with the position, RMIT Values and RMIT Leadership Model.

For full details of the accountability, please refer to the Job Description.

HOW TO APPLY

• To be considered for this role, it is mandatory to submit both a resume and a cover letter. Please click on the 'Apply' link provided in this Job Ads to initiate the application process.
• Applications will be reviewed on a rolling basis, and the University reserves the right to appoint prior to the closing date.
• Compliance Requirements
• All academic appointments at RMIT Vietnam must meet University and local regulatory requirements, including English proficiency, background checks, and (for international candidates) eligibility for a work permit.
• English is the language of teaching and communication at RMIT Vietnam. For this role, the minimum requirement is IELTS (General) with a score of at least 6.5 (or equivalent, as outline