Marketing Manager, Vietnam

About JOOLA

JOOLA is a globally recognised table tennis and pickleball brand with an expanding presence across Asia-Pacific. With over 70 years of heritage in racket sports and a strong commitment to innovation, we create products and experiences for players at every level - from everyday enthusiasts to elite athletes competing at the highest levels of the sport.

As JOOLA continues to grow, so do the opportunities for our people. Our expanding regional business offers exposure across markets, functions and cultures, as well as the chance to take on broader responsibilities and help build new capabilities. We want our people to develop alongside the organisation by deepening their expertise, broadening their experience and taking on new challenges as opportunities emerge.

We combine the energy and ownership of an entrepreneurial environment with the ambition of a global brand. At JOOLA, you will be encouraged to contribute ideas, work across boundaries and make a visible impact - not only within your role, but also on the next stage of our growth.

Our global headquarters is based in the United States, and our Asia-Pacific headquarters is based in Singapore.

Take your Next Step with JOOLA

We are looking for a Marketing Manager, Vietnam to develop and execute our local marketing strategy, strengthen JOOLA’s brand presence and support sustainable, profitable growth.

Reporting to the General Manager, Vietnam, you will lead marketing across brand, digital, community, events and sponsorship activation. Working closely with Vietnam Sales and APAC Marketing, you will translate commercial priorities into locally relevant campaigns and programmes with measurable brand and business outcomes. This is an opportunity to combine strategic ownership with hands-on execution and shape how JOOLA connects with players, partners and communities in Vietnam.

This role is based in Vietnam , with domestic travel as needed.

Key Responsibilities

1. Marketing Strategy and Brand Leadership

• Develop and execute the annual Vietnam marketing plan in alignment with country and APAC priorities
• Lead integrated campaigns, product communications and influencer marketing to strengthen brand awareness, consideration and preference
• Maintain consistent positioning, messaging and brand standards across digital, retail, facility and community touchpoints

2. Digital, Content and Market Insights

• Lead local digital and social media strategy, setting content priorities, campaign calendars and audience growth objectives
• Guide locally relevant creative content and manage agencies and external resources
• Monitor consumer trends, competitor activity and marketing performance, translating insights into practical recommendations

3. Community, Events and Sponsorships

• Develop programmes with facilities, clubs, players and coaches that deepen engagement and support commercial relationships
• Plan and deliver tournaments, product launches, demonstrations and community activations against clear objectives, budgets and timelines
• Evaluate and manage athlete, influencer and sponsorship opportunities, including negotiations, activation, partner deliverables and performance tracking

4. Commercial Alignment and Brand Protection

• Work closely with Sales to connect marketing activity to sales opportunities and sustainable market growth
• Monitor brand representation and relevant market activity across online and offline channels
• Coordinate responses to counterfeit products, parallel imports and unauthorised brand usage, escalating significant issues appropriately

5. Budget, Performance and Team Leadership

• Own the Vietnam marketing budget, prioritise investment and evaluate returns on major campaigns, events and partnerships
• Set clear priorities, provide coaching and establish effective workflows for local marketing resources and external partners
• Coordinate execution with Sales, Operations and APAC Marketing, providing timely reporting on results, risks and upcoming priorities
• What We’re Looking For