Marketing Executive - Comfort (Contractor)

• Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs.
• Represent consumer (insights), brand strategy and product quality requirements on the cross functional discounter team.
• Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the Brand.
• Translate marketing & category plan into a business framework and optimize commercial opportunities (identify threats). Feed into monthly and annual planning processes.
• Pro-actively feed market, category and customer requirements into platform innovation projects.

Champion optimal launch of innovation platform.

• Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
• Monitor and review effectiveness of innovation and renovation programme to inform future plans.
• Ensure continued focus on and support of innovation platforms once launched.
• Management of marketing budgets within agreed targets and align with customer advertising activities.
• Other tasks assigned by line manager

• At least 1-2 years classic brand management experience in an FMCG environment.
• Business management and brand development experience.