Senior Digital Marketing Executive

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital platforms.
• Manage media budgets and optimize key performance metrics such as CPL, CPA, Conversion Rate, CAC, ROAS/ROI, and lead quality.
• Analyze data from GA4, Google Tag Manager, Looker Studio, CRM, and other sources to identify insights, issues, and optimization...

Requirements

• 3–5 years of experience in Digital Marketing or Performance Marketing.
• Strong hands-on experience in managing and optimizing campaigns on Google Ads and Meta Ads; TikTok Ads experience is a plus.
• Practical experience with GA4, GTM, Looker Studio, Excel/Google Sheets.
• Experience with Email Marketing, CRM, or Marketing Automation.
• Strong analytical skills with the ability to identify root causes and...