Social Commerce Content Lead

JOB RESPONSIBILITIES

• Strategic Direction & KOC Personal Branding
• KOC Positioning: Analyze the strengths, style, and target audience of each KOC to define suitable personal branding strategies, driving content effectiveness and brand collaboration opportunities.

Content Strategy & Execution: Develop a dual-track content strategy

• Branding Content: Focus on emotional connection, lifestyle sharing, and personal perspectives to boost audience retention and affinity.
• Performance/Affiliate Content: Optimize content to enhance viewer experience and drive conversion performance across platforms.
• Process Standardization & Model Scaling
• Framework & Guideline Development: Build standardized working guidelines and operational frameworks for short-form video production (TikTok, Reels, Shorts) tailored specifically for Social-Commerce KOCs.
• Operational Optimization: Design a management model enabling a single Content Specialist to effectively direct and mentor KOCs simultaneously.
• Training & Enablement: Train KOCs and content creation teams on conversion-focused creative mindsets, self-directed content creation skills, and platform algorithm dynamics.
• Team Management & Conversion Optimization
• Team Leadership: Lead, delegate, and upskill the internal team of Content Creators, Scriptwriters, and Video Editors.
• Performance Tracking & Optimization: Closely monitor conversion metrics to iterate and optimize script structures and content concepts.

REQUIREMENTS

• Experience: >3 years of experience in a similar role (Content Lead, Social/E-commerce Manager) within MCNs, Social Media Agencies, or E-commerce platforms.
• Social Commerce Expertise: Deep understanding of distribution algorithms across TikTok, Shopee Video, Facebook Reels, and YouTube Shorts. Proven hands-on experience managing affiliate-linked Social/TikTok channels that generate actual GMV.
• Personal Branding Mindset: Sharp perspective on identifying and leveraging an individual's unique identity to build high-value content assets.
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