Strategic Creative Content Manager

Overview

RMIT Vietnam is looking for a Strategic Creative Content Manager to lead the strategic planning and direction of content across domestic and international markets. This role will shape our overarching content strategy, set creative priorities, guide audience and channel approaches, and lead a team of content specialists to deliver integrated, high-impact content that strengthens the RMIT brand and supports university goals.

Portfolio requirement: Candidates are required to submit a portfolio or a brief summary of relevant work demonstrating experience in strategic content planning, creative direction and integrated content campaigns.

Expected start date: at the earliest available opportunity.

WHY JOIN RMIT VIETNAM?

At RMIT Vietnam, international exposure meets real-world impact through strong industry and government collaboration. Working at RMIT means building a meaningful career while creating impact in a high-performing environment.

Further insight into our mission, impact and global connections is available in the RMIT Vietnam Profile.

What We Offer

Competitive remuneration VND package for candidates.

13th month Tet bonus

Private Health insurance for you and your family, plus Personal Accident Insurance

Generous annual leave, career leave, volunteer leave and public holidays (Christmas and Tet Holidays)

Professional development and career advancement

Access to state-of-the-art facilities and resources

A vibrant and diverse campus life and more!

Position Summary

The Strategic Creative Content Manager will lead the development and execution of content strategies for both domestic and international markets, working within the university’s marketing department. This role requires a creative and visionary leader who can manage a team of content writers with different expertise, oversee complex projects, and build innovative concepts that enhance the university's brand and engagement across diverse audiences. The Strategic Creative Content Manager will lead creative ideation, oversees content creation across various formats and channels, and tailors approaches for international audiences. The role requires strong collaboration with stakeholders to deliver high-quality content that aligns with university goals.

Key Accountabilities Summary

Develop comprehensive content strategies for both domestic and international markets across all target audience segments (Undergraduate and Postgraduate) for the purpose of both acquisition and brand building, ensuring alignment with the university’s brand, goals, and value propositions.

Deliver high quality content from ideation/concept to content production, ensuring the final delivery is appealing and engaging to achieve the communication objectives

Lead the Content team in storytelling for a wide range of formats (brochure, long or short form videos, brand campaigns, social media, etc.)

Lead and manage a team of content writers, providing guidance, support, and feedback to ensure high-quality deliverables. Oversee the planning, execution, and monitoring of content-related projects, ensuring they are completed on time and meet quality standards.

Collaborate effectively with internal stakeholders within the university to ensure content aligns with broader university strategies and objectives.

Ensure all content maintains a consistent voice across languages and channels, adheres to the university's brand guidelines and quality standards, and effectively communicates key messages to various audiences.

Conduct market research and analyse trends to inform content strategy and creative direction, staying up-to-date with industry developments and competitor activities.

Proactively build and maintain working relationships with key stakeholders, including external stakeholders, and RMIT senior management.

Other duties commensurate with the scope of the role

Key Selection Criteria

Tertiary qualification in a relevant discipline

Minimum 5 years’ experience in content leadership role, with stro