Senior Social Executive

Job Description

The Senior Social Executive is responsible for developing and executing social marketing initiatives that drive brand awareness, consumer engagement, and advocacy for Samsung products. This role focuses on managing social communities, cultivating relationships with KOLs/KOCs and content creators, executing social-first campaigns, and driving meaningful consumer conversations across digital channels.

Responsible for

• Develop and execute social communication plans to drive engagement, community growth, and brand advocacy across key social platforms.
• Monitor social sentiment, identify trending topics, and proactively engage with audiences to strengthen brand affinity.
• Implement community-building initiatives that encourage user-generated content (UGC) and promote positive brand experiences.
• Develop influencer engagement strategies to support product launches, campaigns, and brand storytelling (KOLs, KOCs, creators, tech reviewers, and community advocates)
• Coordinate creator collaborations, content production, livestreams, reviews, and social activations
• Lead end-to-end execution of social marketing campaigns, including content production, influencer programs, livestream activities, paid social, and community activations.
• Brief and collaborate with creative, content, production, and media teams to develop social-first campaign assets.
• Coordinate with internal stakeholders and agency partners to ensure seamless execution across all social touchpoints.
• Build relationships with key communities, tech forums, fan groups, and online opinion leaders.
• Develop outreach programs to increase organic brand advocacy and strengthen Samsung's presence within relevant communities.
• Qualifications
• 3+ years of work experience, preferably in digital and/or social media marketing related to the mobile technology industry. (Tech Forum / Tech Opinion Leader – Influencers)
• Proven experience managing social media platforms or communities for a non-branded channel.
• Active participation in a wide variety of social media activities
• Understand popular social networks including design, functionality and users
• Affinity and passion for technology and consumer electronics, preferred; experience in blogging about consumer electronic products and gadgets a plus
• Excellent writing skills and communication skills
• Attention to detail
• Must operate well in a matrix and multi-agency environment
• Appreciative of creative product
• High sense of accountability and project ownership
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